Bedford Agency signs new School District Partners for Name, Image and Likeness & Recruiting Education Training

OSSAA, Bartlesville, Broken Arrow, Norman, Moore, and Piedmont Public School Districts are investing in NIL & Recruiting Education

OKLAHOMA CITY, Oklahoma, MAY 22, 2023 –Bedford Agency is pleased to announce it has partnered and trained new high schools for its Name, Image and Likeness and Recruiting education services.  The Bedford Agency has reached agreements with Bartlesville Public Schools, Broken Arrow Public Schools, Piedmont Public Schools, and previously mentioned Moore Public Schools (Moore, Southmoore, and Westmoore), Norman Public Schools (Norman and Norman North High Schools) as well as the Oklahoma Secondary School Activity Association to help train, educate and mentor the Athletic Department and Coaches in Name, Image and Likeness & Recruiting. 

Bedford Agency has already provided educational seminars and provide a video-on-demand training curriculum (NIL Playbook) to its partners and their coaches through its partnership with Eccker Sports to each of these partners.  In each agreement, the coaches and athletic department staff will participate in an initial training on Name, Image and Likeness or Recruiting and will be provided access to an on-demand content and training (NIL Playbook or other content) and certification with additional training workshops for their coaches planned throughout the year.

In addition, CEO, Bryan Bedford of the Bedford Agency is also schedule to be a featured speaker at the upcoming Oklahoma Interscholastic Athletic Administrators Association (OIAAA) on June 13th and Oklahoma Coaches Association meetings in July.  

NIL guidelines were passed by the Oklahoma Secondary Schools Activities Association (OSSAA) in October of 2022 and throughout the country this year.  Bedford Agency are also the official partners of the OSSAA for Name, Image and Likeness.  

“A key element of this is education and bringing together the best of the best in NIL & Recruiting education and resources to educate and empower as many coaches and athletic staff as possible and ultimately parents and student-athletes,” said Bryan Bedford, CEO, Bedford Agency. “We are very excited to expand our school partner network with these additional programs and aspire to continue offering top-of-the-line NIL & Recruiting Education to help Athletic Directors and Coaches all across the country navigate an otherwise complicated topic and process.”

“The initial training we received on NIL through the Bedford Agency was critical for us. Being able to educate our coaches on NIL is important to us as a district and Bedford Agency offers best-in-class NIL instruction, while leveraging the OSSAA’s understanding, which was a perfect fit for us,” said Amanda Snider, Associate Athletic Director, Broken Arrow Public Schools.  “Working closely with Bedford Agency will help us to meet the needs of our coaches regarding a new and important topic and it also helps us to stay ahead of this fast-moving subject. Additionally, it gives us an opportunity to help guide our student-athletes and families as they look to pursue Name, Image and Likeness opportunities in the future.”

About Bedford Agency

The Bedford Agency provides actionable insight and expertise for companies, coaches, student-athletes and families navigating the world of Sports Business, College Sports Recruiting and Name, Image and Likeness process! A family-owned Christ-centered business that is uniquely positioned to offer expertise, strategic consulting, educational content and technology to transform the college recruiting process like never before. It’s rich foundation includes a history around college recruiting, camps, consulting and events. In 2021 the Bedford Agency launched its first set of brands Recruit Route, Recruit Route Elite, Transfer Route. In 2022, it launched Teams Route a turnkey offering to help high school and club coaches and their entire programs managed & become educated on recruiting and NIL.


Media Relations:
Ashley Pries, +1 (559) 908-9559

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