Bedford Agency and Moore Public Schools Partner on Name, Image and Likeness Education for Coaches and Staff

Moore Public Schools, first school district in Oklahoma to invest in NIL Education for its coaches

OKLAHOMA CITY, Oklahoma, DEC 21, 2022 –Moore Public Schools has selected the Bedford Agency to help train, educate and mentor the Athletic Department and Coaches in Name, Image and Likeness as a district-wide initiative.  Moore Public Schools is now the first school district in Oklahoma to invest in NIL education for its coaches. 

Bedford Agency will provide workshops and provide a video-on-demand training curriculum (NIL Playbook) to its coaches through its partnership with Eccker Sports under the Bedford Agency Teams Route brand.  Earlier this month within Moore Public Schools, each head coach conduct an initial training on Name, Image and Likeness workshop and was provided access to an on-demand content and training (NIL Playbook) and certification with additional training workshops for there coaches planned in the spring.

Moore Public Schools & Bedford Agency Partner on NIL Education

NIL guidelines were passed by the Oklahoma Secondary Schools Activities Association (OSSAA) in October of this year and thus the need by Moore Public Schools to offer NIL Education to its coaches and staff.   Bedford Agency and Eccker Sports are also the official partners of the OSSAA. 

“A key element of this is education and bringing together the best of the best in NIL education and resources to educate and empower as many coaches and athletic staff as possible and ultimately parents and student-athletes,” said Bryan Bedford, CEO, Bedford Agency. “We are very excited to partner with Moore Public Schools to offer their top-of-the-line NIL Education to help them navigate an otherwise complicated topic and process, and thrilled they are the first school district to recognize the need and make an investment.”

“Being able to educate our coaches on NIL was hugely important to us as a district leadership team and working with the Bedford Agency to offer best-in-class NIL education and leveraging their local (OSSAA) and national (Eccker Sports) partnerships was a no-brainer,” said Brian Fitzgerald, Athletic Director, Moore Public Schools.  “Working closely with Bedford Agency allows us to meet the needs of our coaches on a topic that is very new to us and provides tremendous value to our student-athletes and families as they look to pursue Name, Image and Likeness opportunities in the future.”

About Bedford Agency

The Bedford Agency provides actionable insight and expertise for companies, coaches, student-athletes and families navigating the world of Sports Business, College Sports Recruiting and Name, Image and Likeness process! A family-owned Christ-centered business that is uniquely positioned to offer expertise, strategic consulting, educational content and technology to transform the college recruiting process like never before. It’s rich foundation includes a history around college recruiting, camps, consulting and events. In 2021 the Bedford Agency launched its first set of brands Recruit Route, Recruit Route Elite, Transfer Route. In 2022, it launched Teams Route a turnkey offering to help high school and club coaches and their entire programs managed & become educated on recruiting and NIL.

About Moore Public Schools

Moore Public Schools has 35 schools, over 24,000 students and over 1,600 certified educators.  High Schools include three 6A High Schools: Moore High School, Southmoore High School and Westmoore High School.


Media Relations:
Ashley Pries, +1 (559) 908-9559

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