NEWS RELEASE
FOR IMMEDIATE RELEASE
January 2, 2025
Bedford Agency to host High School NIL & College Recruiting Summit
First of its kind event in Oklahoma, designed to Equip Athletes and Parents, Coaches and local businesses with High School NIL & Recruiting Education
OKLAHOMA CITY, Oklahoma, Jan. 2, 2025 – Bedford Agency is proud to launch a new, first of its kind Name Image and Likeness and College Recruiting Education Summit to educate high school athletes, parents, coaches, athletic directors, recruiting coordinators, local businesses and brands on the vital topic “High School Name Image and Likeness as well as the changing landscape and impact of college recruiting.” In partnership with Recruit Route powered by the Bedford Agency, and local sports performance company Sweat is Free, we have created in person summit to help athletes and their stakeholders navigate the complex nature of High School NIL, plus the complex nature of the college sports recruiting journey, by teaching key terms, insights and guidance while providing an overall education on these complex topics.
“As the official NIL & College Recruiting Education partner of the Oklahoma Secondary School Activities Association for the past two years, we have seen first hand the changing landscape of NIL, transfer portal and college recruiting. We’ve also seen a steady evolution on High School NIL from local businesses, student-athletes, collectives, agents and more. We want to continue to provide best in class education and support for the state of Oklahoma and this Summit aims to meet that demand”, says Bryan Bedford, Founder & CEO of the Recruit Route & The Bedford Agency. “As we work with state associations, coaches, athletic directors, athletes, parents, and local businesses across the country we frequently see that education on the landscape of NIL and college recruiting can significantly improve the outcome and reduce their anxiety throughout the entire process for everyone.
Here are the details: The Summit will include featured guest speakers across the industry, both locally and nationally. Summit will be on Jan. 27 at 6:30pm CST Location: The Station, The Station at Central Park 700 S Broadway Avenue Moore, OK 73160 Event Sponsors & Hosts: Bedford Agency, Recruit Route, Sweat is Free Cost: Free (Registration is required) Registration Link HERE

“At Sweat is Free we always aim to work to help our community in any way possible and educating folks on High School NIL and college recruiting right now is vital”, says Gary Warren, CEO of Sweat is Free. “The High School NIL and college recruiting landscape and journey is becoming more complex by the day and we are excited to partner with Recruit Route and Bedford Agency to bring this vital education to athletes, families, coaches, athletic directors and local business like us”.
About BEDFORD AGENCY: The Bedford Agency provides actionable insight and expertise for companies, coaches, student-athletes, and families navigating the world of Sports Business, College Sports Recruiting and Name, Image and Likeness process. A family-owned Christ-centered business that is uniquely positioned to offer expertise, strategic consulting, educational content, and technology to transform the college recruiting process like never before. Its rich foundation includes a history around college recruiting, camps, consulting and events. In 2021 the Bedford Agency launched its first set of brands Recruit Route, Recruit Route Elite, Transfer Route. In 2022, it launched Teams Route, a turnkey offering to help high school and club coaches and their entire programs manage & become educated on recruiting and NIL.
Registration Link: https://www.eventbrite.com/e/high-school-nil-recruiting-summit-tickets-1130801500729?aff=oddtdtcreator
