Educating HS Coaches on NIL and Recruiting, a critical step in 2023!

We’ve spent a ton of time the past year working with HS school administrators, HS school districts and state associations as they begin the journey of helping there student-athletes, parents and fellow coaches to fully understand Name, Image and Likeness and College Sports Recruiting. The implications are far and wide, but gaining a foundational understanding of NIL and how its impacting recruiting is critical in our minds.

Bryan Bedford, CEO of Bedford Agency & Recruit Route at a recent NIL and Recruiting Coaches workshop

Many HS coaches and HS administrators are focused on providing a base level of training and professional development in both recruiting and NIL. Just read what Moore Public Schools in the state of Oklahoma is doing. The goal, as we see it, is to equip the coaches that walk the halls of these schools with an opportunity to inform there student-athletes and parents on the fundamentals of both of these topics to eliminate problematic situations that might come up, or impact a student-athletes eligibility. Additionally we are seeing these schools administrators take it to the next level by investing in on-demand tools, collectives/marketplaces, templates, best practices and more.

While some may not have NIL laws in there state (the majority of HS state associations have already passed NIL guidelines), they do have active recruiting happening and these two worlds have fully collided the past 2 years and now more than ever is the time to educate all parties involved in the process (coaches, parents and student-athletes) and start implementing beginner processes to protect all parties.

This is in part why we partnered with Eccker Sports to offer local and national solution to these complicated set of issues. If we can help you or your school with NIL and Recruiting Education, please reach out at to secure details on our workshops, on-demand training and more.

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